Sayfe Salem is the founder of Security First. He founded the company shortly after graduating from McGeorge School of Law. Prior to attending law school, Mr. Salem was involved in various businesses. His business and legal knowledge combined with the staff’s security experience has led to the company’s success.

Lance A. Ruiz is the Executive Vice President of Security First with overall responsibility of the organization, brand management and motivation of personnel. Prior to joining Security First, he worked in various executive leadership roles for companies such as Planned Parenthood, Hard Rock Hotel, and Hilton Hotels. Lance also served as a law enforcement officer in San Diego County. Lance’s greatest strengths are his customer service skills, value driven mindset and his leadership abilities. He thrives on challenges, particularly those that expand the organization’s reach. His mission is to provide upgraded security services to include excellent customer interactions, as well as maintaining a safe environment for our clients.

Lance holds a Bachelor of Science degree with emphasis in criminal justice and business management. He also earned his Masters in organizational leadership from Chapman University. He has received extensive training and earned certificates in executive protection and enjoys sharing that knowledge with others to help them grow in their own roles. Lance has been recognized and earned honors and awards for his leadership abilities both in the community and in the private sector. Lance is a Core Adjunct Professor for National University, instructing courses at the graduate level in organizational leadership. Lance is active in many professional associations. He is an active Board Member with the East County Chamber of Commerce. Lance takes time out to be a coach for his son’s baseball and soccer teams. He lives in the eastern portion of San Diego County. In his free time, Lance enjoys attending car shows with his hot rod, 65 Mustang, riding his newer and older Harley Davidson and giving back to the community through his not-for-profit motorcycle club.

Dave Threet serves as our Business Development Manager. In this role, his main responsibilities include: developing growth strategies and creating partnerships with prospective customers and existing clients. He is directly responsible for increasing the client base and generating new revenue for the company.

Prior to joining Security First, he served as Senior Sales Manager at the Holiday Inn Miramar where he was responsible for providing leadership to the day to day sales operation. Dave brings over a decade of experience working in hospitality industry, blazing the way in sales for companies such as Hyatt, Andaz San Diego and the Porto Vista Hotel. Dave’s greatest strengths are his impeccable customer service skills and the ability to communicate, listen and understand effectively.

Dave holds a Bachelor of Arts degree in Communications from Penn State University where he learned to enhance his critical thinking and creative skills while becoming versed on how to communicate in different ways with diverse audiences through marketing, advertising, public relations and corporate communications.

Prior to joining the Security First team, Lieutenant Spencer was a dedicated and loyal twenty-year Veteran of the United States Navy. He proudly served at his first command onboard the USS Midway which is now a historical museum in downtown San Diego.

Captain Devin Spencer joined Security First in February 2012. Captain . Spencer leads and directs his team of security officers at several shopping centers throughout San Diego County. He specializes in crowd management and customer service. He works closely with his clients and is proud to be their Account Manager. He believes that open communication and team building are the pillars to his success.

Prior to joining the Security First team, Captain Spencer was a dedicated and loyal twenty-year Veteran of the United States Navy. He proudly served at his first command onboard the USS Midway which is now a historical museum in downtown San Diego.