HIGHLY TRAINED SECURITY OFFICERS FOR ALL OF YOUR SECURITY NEEDS 

Violet Colemen

Patrol Sergeant

Violet has been in the Security First family for 9 years working all types of environments from the retail division of security to the patrol division where she has now escalated the Lead Sergeant of Patrol. Prior to Security First, she had worked 10 years in Indian Reservation Patrols locally (Viejas) in both Vehicle Patrol and the Casino security divisions. Violet has also worked in the medical and nursing sectors for 6 years before her chosen transition to governmental work and security. She has also had the challenging work of working as munitions clearing search crew member with Environmental Chemical Corps through a government contract with the DOD and in fire season was a Laguna Hotshot Firefighter.​

Lance A. Ruiz

Chief Operations Officer

Lance A. Ruiz is the Chief Operating Officer of Security First with overall responsibility of the organization, brand management and motivation of personnel. Prior to joining Security First, he worked in various executive leadership roles for companies such as Planned Parenthood, Hard Rock Hotel, and Hilton Hotels. Lance also served as a law enforcement officer in San Diego County. Lance’s greatest strengths are his customer service skills, value driven mindset and his leadership abilities. He thrives on challenges, particularly those that expand the organization’s reach. His mission is to provide upgraded security services to include excellent customer interactions, as well as maintaining a safe environment for our clients.
Lance holds a Bachelor of Science degree with emphasis in criminal justice and business management. He also earned his Masters in organizational leadership from Chapman University. He has received extensive training and earned certificates in executive protection and enjoys sharing that knowledge with others to help them grow in their own roles. Lance has been recognized and earned honors and awards for his leadership abilities both in the community and in the private sector. Lance is a Core Adjunct Professor for National University, instructing courses at the graduate level in organizational leadership. Lance is active in many professional associations. He is an active Board Member with the East County Chamber of Commerce. Lance takes time out to be a coach for his son’s baseball and soccer teams. He lives in the eastern portion of San Diego County. In his free time, Lance enjoys attending car shows with his hot rod, 65 Mustang, riding his newer and older Harley Davidson and giving back to the community through his not-for-profit motorcycle club.

Keith Moore

Site Sergeant

Sgt. Moore has a long history in customer service. He has worked for both QUALCOMM and FedEx, and helped to launch a child care service. After achieving a guard card, Mr. Moore applied to Security First, where he quickly escalated to a site lead and Sergeant position where he leads one of Security First’s most challenging sites.​

Amber Jina

Office Manager

Amber is our multi-talented, multi-tasking Office Manager. She does a little bit of everything around the office from scheduling to payroll and beyond. She is integral to keeping a tight ship behind the scenes, as well as being the face of Security First, interacting with everyone who walks through the door. Her strong work ethic and excellent communication skills make her a great asset to our company; and her warm personality and jovial wisecracking make her a vital member of our team.

Daniel Lewis

Site Sergeant

Sgt. Lewis Has been with Security First since 2015, where he acquired the security rank of Sergeant while working an armed protection detail at a major naval repair facility in San Diego. He is a war veteran who served in the U.S. Navy during Operation Desert Storm, where he was an Aviation Ordinance Petty Officer. Sgt. Lewis is also a High School Football Coach. in his spare time.

George Marland

Site  Sergeant

Sgt. Marland comes to security First with over 20 years in the security field Working from the ground up. Hit experience in the security field diverse.  He has worked as a Sergeant in patrol also worked as a K9 sergeant. He has furthermore worked as a sergeant with General Atomics for their predator project and also for their Warrior Project. He was also formerly in charge of Military Housing patrols and has also served as a fleet manager, In his off time he is an avid desert enthusiast and game Hunter.

David M Kyle

Site Sergeant

SGT. David Kyle comes to Security First with over 20 years of experience ranging from working as lead Officer at Amylin Pharmaceutical Corporation to Upscale Hotels and Resorts as well as Supervising San Diego Charger and Padre security teams. David then began to work as a transit officer and was hired as an FTO for 10 years providing training for guards posted at sites all over the City doing site checks, taking corrective actions to make sure officers followed site protocol and procedures and filling in shifts that needed coverage. Providing safety for the Ports of San Diego was also part of the responsibilities supervising teams as passengers came to and from cruise ships. The summer of 2014 David decided to further his education and took a course in Investigations at Ashworth University which greatly improved his skills to conduct thorough

Paul Liebmann

Site Sergeant

Sgt. Liebmann joined Security First in September 2018.

He has a diverse background in Business, Entertainment, Hospitality, Real Estate, Banking, Insurance, and Financial Services. As the General Manager of restaurants, comedy clubs and nightclubs across the country he honed his customer service skills at The Fairmont Hotel, Bally’s Casino Resort, the MGM Grand and numerous privately held venues responsible for daily operations and security. He has provided Executive Protection of Celebrities in Music, Television and Movies, as well as, Senior Pastoral Staff and Faculty at a local Mega-Church.

Sergeant Liebmann in his off duty hours enjoys spending time with his three teenage children, Ushering at a local Mega-Church, and is the COO at Music Therapy For Veterans, a local 501(c)(3) non-profit assisting Veterans with obtaining therapy treatments addressing PTSD and TBI. He holds a 1st Dan Black Belt in Bu-Jitsu, and is a crossover Black Belt with the Chun Kuk Do/Chuck Norris System.

Jonathan Snyder

Field  Sergeant

Employed with Security First in June 2017. He has a vast background in the field of security starting when he was 18 years old. Jonathan Snyder served in the United States Air Force for four years as a  Security Forces personnel and was tasked with guarding the nations Intercontinental Ballistic Missiles located in Minot, North Dakota.  While in the USAF he received his AA degree in Criminal Justice. While employed with Security First he started as a regular armed officer for a special NASSCO contract and was promoted to Graveyard Sergeant.  Jonathan Snyder then was promoted to Field Sergeant and was tasked to ensure quality and control of Security First’s policies and procedures with the companies’ officers at standing sites and to make sure that the officers are within regulations with internal and state compliance.

LT. James Howard

Patrol Division Leader

Lt. Howard comes to Security First from a very wide background of both technical application and public safety support. James spent over twelve years providing specialized training , technical services and business analysis to police, fire, EMS and governmental agencies internationally with a tier one public safety company doing everything from project initialization through project completion and continued support. James has been with Security First since 2015, acting as a field trainer, recruiter, government contracts project lead and a working “feet on the ground” lieutenant with the goal of making Security First the number one choice in private security services.

In his spare time he leads classes and events revolving around disaster preparedness using “pre-enactment” themed events all over the greater California wilderness.

LT. Devin Spencer

Patrol Division Leader

Lieutenant Spencer joined Security First in February 2012. As a field officer, Lt. Spencer leads and directs security officers at several shopping centers throughout San Diego County. He specializes in crowd management and customer service. Prior to joining Security First, Lieutenant Spencer was a dedicated and loyal 20 year Veteran in the United States Navy. He proudly served at his first command onboard the USS Midway which is now a historical museum in downtown San Diego.

Sayfe A. Salem, ESQ., CEO

Sayfe Salem is the founder of Security First. He founded the company shortly after graduating from McGeorge School of Law. Prior to attending law school, Mr. Salem was involved in various businesses. His business and legal knowledge combined with the staff’s security experience has led to the company’s success.