Lance A. Ruiz, COO

Chief Operating Officer

Who I Am


Lance A. Ruiz is the Chief Operating Officer of Security First with overall responsibility of the organization, brand management and motivation of personnel. Prior to joining Security First, he worked in various executive leadership roles for companies such as Planned Parenthood, Hard Rock Hotel, and Hilton Hotels. Lance also served as a law…

enforcement officer in San Diego County.

Lance’s greatest strengths are his customer service skills, value driven mindset and his leadership abilities. He thrives on challenges, particularly those that expand the organization’s reach. His mission is to provide upgraded security services to include excellent customer interactions, as well as maintaining a safe environment for our clients.

Lance holds a Bachelor of Science degree with emphasis in criminal justice and business management. He also earned his Masters in organizational leadership from Chapman University. He has received extensive training and earned certificates in executive protection and enjoys sharing that knowledge with others to help them grow in their own roles. Lance has been recognized and earned honors and awards for his leadership abilities both in the community and in the private sector. Lance is a Core Adjunct Faculty Member for National University, instructing courses at the graduate level in organizational leadership. He lives in San Diego County with his wife and his son where he enjoys spending quality time with them. In his free time, Lance enjoys attending car shows with his classics, riding his Harley Davidson and giving back to the community through his not-for-profit motorcycle club.