History: Security First is a family owned business that is locally owned and operated right here in San Diego. On April 1, 2016, we celebrated our 10th anniversary. We are proud to have built and established a business that thrives and contributes to our local economy. We would also like to thank our loyal clients and employees for the part they have played, and will look forward to continually serving them and serving the San Diego community.
Ideology: Security First takes a drastically different approach to providing security services – our security officers are not only highly trained and exceptionally professional in both demeanor and appearance, but go above and beyond to provide a friendly, helpful resource to tenants and business patrons. We feel that offering a combination of the latest technologies, 5-star customer service, and a pleasant onsite presence, contributes to a more comprehensive and satisfying customer experience.
Our slogan is “Your safety and satisfaction is our #1 priority” and our motto is “We keep the bad guys away and brighten your day!”. We feel that these two sayings help reiterate our commitment to our clients, and to providing a level of customer service that is unprecedented in the security industry. From our security officers in the field, to your dealings with upper management, you will feel the Security First difference, 24 hours a day, 365 days a year.
Philanthropy: We believe in the importance of supporting and giving back to the local community. We actively participate in events that directly support various organizations, and we regularly make charitable donations. Additionally, we believe in supporting local businesses because it helps our local economy and our community as a whole; we’re all stronger when we all support each other.
Meet our team
We’re a tight-knit group in a small office. When you stop by, these are the friendly faces that you’ll encounter.
Sayfe A. Salem, Esq., CEO
Chief Executive Officer
Sayfe Salem is the founder of Security First. He founded the company shortly after graduating from McGeorge School of Law. Prior to attending law school, Mr. Salem was involved in various businesses. His business and legal knowledge combined with the staff’s security experience has led to the company’s success.
Lance A. Ruiz, COO
Chief Operating Officer
Lance A. Ruiz is the Chief Operating Officer of Security First with overall responsibility of the organization, brand management and motivation of personnel. Prior to joining Security First, he worked in various executive leadership roles for companies such as Planned Parenthood, Hard Rock Hotel, and Hilton Hotels. Lance also served as a law…
LT. Francisco Arreola
Patrol Division Leader
Lieutenant Arreola is the steam engine quietly piloting Security First’s Patrol Division forward. Since joining our team, his department has yielded an increase of 800%. His intimate involvement with the properties he serves, and the relationships he cultivates with the property managers are a testament to his unfaltering dedication to our…
Tamara is our multi-talented, multi-tasking Office Manager. She does a little bit of everything around the office from scheduling to payroll and beyond. She is integral to keeping a tight ship behind the scenes, as well as being the face of Security First, interacting with everyone who walks through the door. Her strong work ethic and excellent communication…
Security Officer Chipper
Officer Chipper may be an “honorary” team member, but he does personify actual Security First Officers. Officer Chipper has a BSIS Guard Card, recently completed CPR certification, he is licensed to carry pepper spray and a taser gun, he has attended active shooter training, and he’s currently in the process of getting his firearms permit so he can work both…